Asus ROG and IKEA collaborate for gamers!
ASUS sub-brand, Republic of Gamers (ROG), and IKEA have agreed on a collaboration between both brands to design and produce various pieces of furniture and accessories specifically tailored to suit the nuances of the gaming community. The joint effort has now begun yielding results last month, IKEA introduced a variety of gaming furniture to the Chinese market with the chances of releasing these products to the global market this year being sky high.
The products are primely focused on gamers using a personal computer. IKEA has six categories under this which includes HUVUDSPELARE, UTESPELARE, MATCHSPEL, GRUPPSPEL, UPPSPEL, and LÅNESPELARE.
One of the six families of products is called UPPSPEL and is a culmination of the joint collaboration between both companies. The UPPSPEL product family was designed and produced via a close collaboration between Asus ROG and IKEA. The other five product families were developed solely by IKEA, although it claims these products were based on the insights and knowledge gained from the collaboration.
The list of products that culminated from the IKEA/ Republic of Gamers collaboration is over thirty.
The list of new gaming-focused furniture is expected to debut in Japan around May 2020. The products include gaming desks and chairs, a drawer unit, a mug holder, a neck pillow, a ring light, a mouse bungee, a ring light, and several other products that both companies hope would combine to produce a wonderful gaming experience.
However, gamers will have to wait a bit longer for these products, as IKEA has said that global sales are expected bro kick off in October 2021.